Announcement – Acquisition of Pros Agency fortifies presence in Brazil and greater Latin America. Read more.

Our Work

Unsere Arbeit

Aflac Close The Gap

Drive Awareness and Demand, USA

Overview

Drove consumer awareness with Purpose

What: Launched a multifaceted campaign — using elements such as a short film, deep national research and grant programs— to educate, support and advocate around the critical and rising issue of medical debt,

including its disproportionate impact on communities of color and those in underserved, under-resourced communities.

Übersicht

Ein Kurzfilm, der das Wohlstands- und Gesundheitsgefälle zwischen den Gemeinden beleuchtet

In January alone, Aflac earned nearly 500M impressions, with nearly 90 earned placements in national outlets including AdWeek, Forbes and local newspapers, such as Kentucky’s Harlan Enterprise. Aflac successfully raised awareness around the critical issue of medical debt and its disproportionate impact on underserved communities. Our work has helped support a 35% increase in sales in Q1 of 2022.​

500m earned impressions

90 earned placements in national outlets

35% increase in Q1 sales

Übersicht

Ein Kurzfilm, der das Wohlstands- und Gesundheitsgefälle zwischen den Gemeinden beleuchtet

Awards & Creds

Because sometimes it is all glitter and gold…

Best in Brand Purpose
The Drum
2022
Best Brand Film
PRWeek US Awards
2022